Adorama to most people is an online retailer, similar to Amazon.com and B&H. When your trying to check prices, save a little money on hard to get gear you turn to them. But how does a specialty retailer compete for mind share again the likes of Amazon?
They decided to do, what many companies are doing, is create their own content that individuals interested in the products and services they offer would enjoy and benefit from. They called it Adorama TV and it just hit its 100th episode. How many additional products do you think they sold because of that? 100? maybe 1000? more like tens of thousands!!
Also they now have thousands of true Fans instead of just occasional customers. Which brings me to the glaring point if your reading this posting. Yes, you and your company needs to have its own TV show, period.
If you would like to learn more about how to get your company onto the fast track of having its own original content created, give us a call, that’s why we’re here.