What is the greatest promotional campaign of all time? There isn’t much debate. Oh yes people argue over what’s the best single ad, or original concept. But what has lasted, year in and year out, hasn’t gotten old, people love it when it comes every year. It’s McDonalds Monopoly. You might not even like their food, or have issues with the “lottery” feel of the entire promotion.
But nothing garners more subconscious brand awareness then the McDonalds Monopoly promotion and that is exactly what you want. You want to be on your clients minds. People in an office, large or small, will have the conversation, “Oh my friend almost won” or “I only need one more rail road.” The little pieces of paper sit on desks long after the promotion has ended.
I probably could spend an entire year talking about how perfectly the McDonalds Monopoly promotion has been executed. It certainly has been improved over time and its had its hick ups with people getting caught cheating or some scam controversy etc. But can you really ever see a reason McDonalds should stop? I can’t. Also think how many Monopoly boardgames it has also sold. If there was a board game that well selling more then Monopoly, I’m pretty sure that stops every year when this promotion come out.
I believe more companies, even small companies should look towards finding partners they can do cross promotional events with. And if you don’t believe me, you should go get a Big Mac today!