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Ikea cat commercial -Ikea steps it up with Happy Inside – Ikea cat advert

So Ikea recently released a new ad, one which drastically steps away from what it has done in the past and shines a light on what they could really do and how they could really communicate to the public as a company.

It’s a fantastic ad and I say that as a person who doesn’t love cat. I’m a dog person and the thought of all that cat hair everywhere actually drives me a little crazy. But this ad steps above those issues for not only myself but anyone who watched it with the simple message of “home” and a cat putting its head down to sleep.

We would also like to point out that even with the popularity of this ad, at the current time having over 189,000 views on youtube alone. The longer 4 minute behind the scenes has received over 1.3 million views. We try to explain to our clients and potential clients, how by reviewing what you are doing and finding those alternative way to also promote what you are doing your advertising budget can be 10 times more effective!

The creative and production teams at Random Original would like to salute the hard work the ad agency put into these ads.  It’s not often we salute our competitors, but this time they really did show how wonderful and powerful an advertisement can be!

(Note: Random Original and its associates are in no way connected to these ads, this is strictly a third party review.)