Online marketing continues to grow exponentially, with the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reporting a twenty-three percent increase in Internet advertising revenues during the first quarter of 2011 in comparison with the same period last year. [http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-052611]
This online advertising trend has carried over from 2010, which was a record-breaking year for Internet advertising agency campaigns. Here in Seattle at Random Original, we’ve seen a shift in the way businesses are marketing online in response to Facebook and now Google+ and the focus is on local searches.
Social media has also provided an online platform for entrepreneurs and businesses looking to use an Internet advertising agency to optimize their marketing campaigns. According to figures released by eMarketer, Facebook’s 2010 advertising revenues totaled $1.68 billion, and this number is projected to rise another eight percent in 2011. [http://mashable.com/2011/01/17/facebooks-ad-revenue-hit-1-86b-for-2010/]
Research by eMarketer also shows that online ad click-through rates are higher for video compared to text-only ads [http://afterhours.e-strategy.com/online-video-ad-click-through-rates-chart], making an Internet advertising agency with a full service in-house content production company like Random Original a good choice for businesses looking to gain the greatest return from their multimedia ad budget.
We have the skills and experience to develop and produce top-quality websites, blogs, print and outdoor advertising and of course video content optimized for online viewing. Most importantly, we have gathered the most creative, talented people in the business to create content that produces results for our clients. With production facilities in Seattle and Everett and local producers throughout the West Coast, Random Original is many things, including a full-service Internet advertising agency.