There is no question that blogs have really taken off. Individuals to corporations have been writing witty cynicisms, raving perspectives and details about anything/everything.
The results of this “blog” nation though cannot be ignored. People are having their postings published. Companies are bringing a personalization to an otherwise faceless logo.
What does this mean for you?
Traffic on your site of course!
But not all traffic is equal… Social media and focusing on just statistics can provide a quick look see for potential customers but usually is disregarded within minutes.
The best ways to get good/quality traffic on your site is to make your postings searchable and relevant to what you can offer. And if being referred to by another blog, there is a trust of quality that is shared.
So all in all, the entire goal here is to create a searchable, informative, and interesting post about what you or your company does. So that when an interested customer researches your site or the information on your site, you have an enlightening perspective to give them immediately.
But to build a truly memorable space is something you should think about investing in. Its good marketing and can make any un-personable website come alive!
Taking these tips directly from Directory Journal, take note of these blogging benefits.
- You can offer company news directly to your customers, readers, subscribers, etc.
- You can provide customer support.
- You can receive customer feedback (free market research).
- You can network with colleagues, potential customers, and others in your niche or industry.
- You can sell products (or services).
- You can earn advertising revenue.
- You can build brand awareness.
- You can position yourself as an authority source of information.
(http://www.dirjournal.com/articles/should-your-small-business-have-a-blog/)
And that my friends is worthy of a post!